Making Fashion Sustainable One Sexy Bikini at a TimeVasilis Stergiou
You’re vegan. Your car is electric. Your dog is a rescue. All environmentally conscious boxes are checked, right? Not so fast, Greta. Did you know that the biggest polluter behind oil is the fashion industry? We’re upset about it too, not to mention a bit concerned about what those skeletons in our closet are actually wearing.
So today we’re walking quietly away from fast fashion and entering the age of sustainability—clothes and accessories made from natural materials with the intention to withstand the test of time. And no one understands the fundamental need to alter the way we buy without sacrificing our own personal style than it-girl / editor / designer / fashion icon Georgia India. Read on as she spills the sustainable, fashionable tea.
A: My entire life I’ve looked to fashion magazines and fashion platforms for inspiration; making moodboards and styling my own clothes to recreate looks. I’ve always loved it! The more I learned about our climate crisis, the more conscious I became about my own fashion choices. As sustainability has become more important than ever, society has developed a growing interest in conscious consumerism. It was a natural step to build Contemporary Fashion as a platform and magazine that solely focuses on conscious fashion and sustainable lifestyle, with the goal of sharing information that helps educate and inspire awareness.
Q: WHAT FIRST RAISED YOUR AWARENESS OF THE LACK OF SUSTAINABILITY IN FASHION?
A: Creating my swimwear line Indi the Label made me keenly aware of the major issues in the fashion industry. Seeing how many brands were creating fast fashion (clothing that would only get worn for one season and then thrown away and seeing the effects dyeing fabrics had on the environment) really concerned me. The combination of these things led me to make more conscious decisions when choosing what I would purchase, and from where.
Q: TELL ME MORE ABOUT INDI THE LABEL AND YOUR OTHER BUSINESS GEORGI VINTAGE.
A: Indi the Label is my swimwear line, designed and made in London. We are currently working on a line with a new sustainable material made from old fishing nets collected from the ocean. I created georgi vintage as a place to sell vintage designer pieces and give them a new lease on life, helping to promote a circular fashion industry. I also help people source items and sell pieces. People have started to find a new love for wearing vintage, which is fantastic for our environment and for fashion!
Q: WHAT ARE SOME WAYS OUR READERS CAN APPROACH MANAGING A SUSTAINABLE WARDROBE?
A: Having good wardrobe staples for different seasons is a must! This allows you to work with limited pieces by mixing and matching to create different looks, letting you wear more with less. Some of my wardrobe staples include a blazer, good pair of jeans, white shirt and black boots—classics can be matched in so many ways and they will always be in style. Of course, if you do want to shop for something specific, look for vintage or for a brand that has sustainable values and you know that you’re investing into a piece and the environment. Also, if you have an event (like a wedding, for example) renting an outfit is a great way to be sustainable and not to spend loads on an outfit you may only wear once. I have even been looking into renting a dress for my own engagement party!
Q: WHAT HAS BEEN YOUR PROUDEST MOMENT AS AN ETHICAL DESIGNER?
A: My proudest moment is seeing people enjoy my designs. Nothing beats seeing customers share images of themselves in Indi the Label and hearing positive feedback. I love that they wear it year after year too, as my bikini styles are meant to be timeless.
Q: WHAT ARE YOU IN THE PURSUIT OF?
A: I am in pursuit of a more sustainably aware world, and to hopefully inspire others to be more conscious, even if it starts with their fashion choices.