The Nontoxic Nail Polish You’ve Been Looking For

Although she may have created a nail polish called the Basic Bitch, Emily Heath Rudman is anything but basic. (She’s also really, really, really nice.) The founder of clean beauty brand EMILIE HEATHE gives beauty a conscience one nontoxic ingredient at a time.


Cle Cosmetics: Making Minimalist Beauty Look Totally Effortless

For CLE founder Lauren Jin, everything is about maintaining balance. Her company is California-based but the products are manufactured in Korea. Their beauty technologies are advanced but the packaging and ingredients remain uncomplicated.


You’ve Heard of Farm to Table, but Seed to Skin? Let Us Explain

Sisters-in-law Shannon McLinden and Delia McLinden are keeping our faces youthful with their mindful beauty brand FarmHouse Fresh. And it’s not just their masks that seem to magically firm, lift and smooth our skin in just a few short minutes. Every. Single. Product. Is. LIFE CHANGING.


The Skincare Your Vagina Has Been Missing

Serums and creams and mists, oh my! Products that cater specifically to a woman’s nether region have never been at the top of beauty companies’ priorities. Enter The Perfect V—a chic, luxurious line of beauty treatments that reflect the carefree spirit and self confidence of the Scandinavian woman.


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