The Nontoxic Nail Polish You’ve Been Looking ForVasilis Stergiou
MEET EMILIE HEATHE // BEAUTY WITH A CONSCIENCE
She may have created a nail polish called the Basic Bitch, but Emily Heath Rudman is anything but basic. (She’s also really, really, really nice.) As founder of clean beauty brand Emilie Heathe, she’s putting her fingerprint on the traditional manicure and changing the way we look at and treat our nails.
Her collection of artisanal polishes are nontoxic to both you and the environment (free from parabens, formaldehyde and other harmful ingredients), and come in saturated hues that are dripping with luster. The perfect shade of red. Shimmering burnt orange. Even a pearlescent rose gold color called liquid assets that uses imported pearls and took six months to develop. All with good-for-you ingredients like bamboo extract, sea buckthorn oil, rice bran oil, vitamin E, zinc, biotin, and coconut oil.
The Japanese bottles give off an architectural, super sleek and modern vibe, with a magnetic pull that binds them together. But as beautiful as Emilie Heathe’s jewel-toned pigments are—in the bottle and on your nails—the brand takes sustainability just as seriously. The chic little liquid vessels comprise up to 50 percent post-consumer recycled glass.
Emilie Heathe uses recycled paper and board in its packaging and works with Terracycle’s no-waste boxes to salvage hard-to-recycle materials. And what’s more, the brand also contributes 1% of sales annually to environmental causes through 1% for the planet and is working to be carbon neutral and registered as a B-corp in 2021.
Whether you’re female, male or non-binary, Emilie Heathe’s intense lacquers are ready to snoop around your medicine cabinet. It is the era of the home manicure after all.
NO FORMALDEHYDE RESIN
NO TOLUENE // NO XYLENE
NO ETHYL TOSYLAMIDE
NO DIBUTYL PHTHALATE (DBP)
NO TERT-BUTYL HYDROPEROXIDE (TBHP)
NO ANIMAL-DERIVED INGREDIENTS
NEVER TESTED ON ANIMALS